Develop your skills in the dynamic and creative exciting Marketing and Communications industry in Melbourne & Adelaide. This program will provide you with in-depth knowledge into marketing strategies, social media, and leadership – providing you with the tools to succeed in this highly lucrative field.
Job Opportunities
- Social Media Specialist
- Marketing Specialist
- Social Media Manager
- Marketing Manager
- Marketing Team Leader
- Sales Manager
- Product Manager
- Social Media Campaign Manager
- Communications Coordinator
Course Outcome
Students successfully completing this course will receive the BSB50620 – Diploma of Marketing and Communication
CRICOS Code: 105622H
Pathway
Successful completion of this course will enable you to enrol into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university. Please find more information regarding ACDC’s pathway Universities here.
Ways to study
Studying at ACDC’s Melbourne campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. At ACDC you will be learning in an adult environment where your knowledge and experiences will be respected and nurtured.
Campus
Melbourne CBD
Adelaide CBD
Start Dates
Monthly
Duration
1 year
Workload
20 contact hours per week
Study Mode
Classroom / Digital Resources
What you need to know about studying on campus
Courses delivered on campus will involve classroom-based learning, led by skilled and knowledgeable trainers.
Course Overview
Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing, social media and business skills you need to achieve a successful career.
New trends such as interactive content, influencer marketing, increased reality, and live streaming are changing the way marketers appeal to a new generation of consumers. Demand for qualified marketing professionals with knowledge of these developing areas is growing.
This course will prepare you with specialised knowledge in customer research, web design, and digital marketing and communications. You’ll gain practical experience developing promotional programs, small business marketing plans. Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.
At ACDC College Melbourne our trainers are industry skilled professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.
Successful completion of this course may give you the necessary skills to seek employment in marketing and business fields.
You’ll develop skills in this career-oriented program by combining knowledge from the advertising, marketing, and public relations businesses and working on projects and campaigns for clients.
Learn the principles of market research that will allow you to interpret customer needs and implement a successful marketing program using digital tools and social media.
Course Structure
To achieve this qualification, the candidate must demonstrate competency in 12 units. The duration of this course is 52 weeks, 20 contact hours per week.
Elective Units
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- BSBDAT501 Analyse data
- BSBMKG550 Promote products and services to international markets
- BSBMKG551 Create multiplatform advertisements for mass media
- BSBTEC404 Use digital technologies to collaborate in a work environment
- BSBMKG543 Plan and interpret market research
- BSBMKG546 Develop social media engagement plans
- BSBMKG547 Develop strategies to monetise digital engagement
Fees
Tuition Fee: $10,000
Enrolment Fee: $300
Material Fee: $500 (optional)
Qualifications
Students successfully completing this course will receive the BSB50620 Diploma of Marketing and Communication.
Important Information
Entry Requirements
Participants for the Diploma of Marketing and Communication will be required to have:
- IELTS band score of 6.0 ( Academic or general version) or equivalent internationally recognised exam result in line with Australian Student Visa requirements; or
- Satisfactory completion of at least 20 weeks of ELICOS within Australian Institute; or
- Completed secondary studies equivalent to an Australian Year 12 qualification
- Be eligible for an English language exemption in line with Australian Student Visa requirements
- NO IELTS? No worries, contact us to discuss your options
- Have achieved competency in the following units:
1. BSBCMM411 Make a presentation
2. BSBCRT412 Articulate, present and debate ideas
3. BSBMKG433 Undertake marketing activities
4. BSBMKG435 Analyse consumer behaviour
5. BSBMKG439 Develop and apply knowledge of communications industries
6. BSBWRT411 Write complex documents
These units are offered through ACDC’s BSB40820 Certificate IV in Marketing Students have the option of studying these units through ACDC.
Assessment Methods
Completion of practical creative projects, research projects and reports, role plays, presentations, portfolios, case studies, and practical simulations.